Always Up

What is Always Up?

I’d like to thank our leader, Calvin Ayre, for giving me an opportunity to write about the gambling industry, but also for creating a platform that spoke to a different side of the industry, and wasn’t afraid to reveal uncomfortable truths when necessary. I’m excited to see what comes next in his campaign to wake the world up to the power of Bitcoin SV.

Bill Beatty, our Editor-in-Chief, was my guiding light. I learned to think of journalism, the gambling industry, and even life, in whole new ways thanks to him, and I’ll always count on him as one of my mentors.

But I couldn’t have accomplished half of what I did without all of my colleagues, past and present. Our talented team of writers, editors, web site development guys, production team, on screen reporters, Human Resources, Accountants, everyone. It took the whole team to make sure we put up the latest news and opinions every day, and everyone deserves their fair share of the credit.

How to play Always Up

By aligning with the NFL, Codere seeks to leverage marquee live events to boost customer engagement and enhance its offerings through unique fan experiences.

Mexico is one of the NFL’s most important markets outside the United States and a core market for Codere Online.

It remained Codere Online’s largest market in Q2, generating €36.1 million in NGR, a 24% year-on-year rise. Chief Executive Aviv Sher said the company would continue investing as the market grows more competitive.

What is Always Up?

The most distinctive product choice is presentational. Chicken and Johnny Cash are brought to life with voiced exchanges between the two characters, a detail BGaming describes as an industry-first for the studio and one aimed squarely at retention rather than math.

The clearest read on Johnny vs Chicken is this. BGaming is starting to treat its characters as reusable brand assets that can be moved between games. That’s a meaningful shift for a studio, because it turns individual hit titles into a connected roster rather than one-off releases.

The provider frames the goal in engagement terms. BGaming says the rivalry makes the game feel more personal, drawing players in and inviting them to pick a side, creating the potential for longer play sessions and building streamer appeal. Streamer visibility in particular rewards recognizable characters and on-screen drama, which is where the voiced duel format is designed to pay off.