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How to play Cult
Takers is a prediction market industry colloquialism for the market participants that swiftly fill buy and sell orders, thus removing liquidity from the marketplace. Conversely, makers are the market participants viewed as liquidity providers and professional or sharp money.
“Recent launches, including customizable same-game parlays (SGPs), further support our view that Prediction Markets (PM) are increasingly converging with traditional sportsbooks,” observes Macquarie analyst Chad Beynon. “As a result, we now estimate total US PM taker volume to reach $190 billion in 2026E (vs $169 billion prior).”
If the research firm’s $190 billion taker volume estimate proves accurate, it’d represent a more than eightfold increase from the $22 billion taker turnover seen last year.
What is Cult?
But Sun International views that as an opportunity, with Bengtsson stating: “We think the market overall is probably somewhere around 35%-40% sportsbook.
“So that is the delta we have to close by delivering a better product and better operational intensity in our sports business.”
Bengtsson said momentum from the summer’s World Cup had continued into the second half of the year.
How to play Cult
The interest here sits less in the frontier-and-bison theme, a heavily worked category, than in how the studio has engineered its bonus play. The game is set on a supernatural Grand Canyon frontier where three crystal-linked Free Spins features can arrive alone, in pairs or all three together.
That modular approach is the reason the release stands out in a crowded segment. Rather than funneling players into one static bonus, Play’n GO gives Triple Beasts of Fortune multiple entry points that can stack. This changes how volatility and payout potential accumulate across a session.
The design is organized around color-coded Crystal Scatters, each tied to a distinct feature path. Every color is paired with a matching skull display and feature path: green for Upgrade, blue for Expand and red for Multiplier, and each feature awards seven spins as standard.
